Commercial Partnerships
Established in 2026, The Adelaide Events Co. was launchedto connect brands and government organisations with the sprawling network of events and assets the Sporting Car Club of SA operates throughout South Australia, making it easier for brands and government to connect with the community.
The Adelaide Events Co. exclusively manages Collingrove, the 180 acre race circuit and greenfield open air venue located in the Barossa Valley. In doing so, it manages corporate sponsorships of events, signage, naming rights partnerships, event rights holders, ticketing, concert bookings, exhibitors and other public and community events held at the venue.
More broadly, Adelaide Events Co. now coordinates the commercial partnerships for community events such as Old Crocks Run, which starts at Hutt Street in Adelaide’s CBD and travels to Glenelg, and Climb To The Eagle which starts at Victoria Park in Adelaide and travels to The Eagle on the Hill, Hahndorf and either Nuriootpa in the Barossa Valley, or the stunning Victor Harbor.
Other public events gives corporate partners the opportunity to connect with the community in a controlled and safe manner, thanks to over 90 years of community event experience.
Sponsorship
The Adelaide Events Co. exclusively manages Collingrove, the 180 acre race circuit and greenfield open air venue located in the Barossa Valley
Other public events gives corporate partners the opportunity to connect with the community in a controlled and safe manner, thanks to over 90 years of community event experience.
Collingrove Exhibition Grounds & Motorsport Park
Located just one hour from the Adelaide CBD, Collingrove is nestled in the Barossa Valley, famous for its lush vineyards and world class wineries
For the automotive industry, it now offers an affordable and more accessible commercial space to showcase OEM vehicle launches, real world testing and reviews of recreational and motor vehicles, caravans, 4WD’s and other vehicles
Event Schedule
From 2026, Adelaide Events Co. will be inviting expressions of interest from local and international Event Rights Holders to operate their events at Collingrove.
2026 Schedule Is Open