Our Advantage

 

Adelaide enjoys some of the best festivals and events in the world.

For sponsors and commercial partners however, they are challenging to resource due to the length of these events being so short. Value for money can be challenging to justify when a single event lasts for just one weekend of the year. Leveraging the asset as a commercial partner can be difficult when you have to extract a full year from one single weekend event.

So how can government and brands sustain a full year of communication with its target market?

Adelaide Events Co. delivers a sustainable and on-going communications strategy, by bundling a series of events and activations over a 12-month period. Partnerships provide year-long activations across multiple events throughout the year.

This on-going presence means brands can alternate their brand messages, whilst government can roll over messaging and campaigns to cover multiple departments – which can then share the cost of sponsorships to amortise budgets.