Regional, Rural, Urban And City
Another strategic advantage of the Adelaide Events Co. is its sprawling geographical and demographic reach.
To effectively reach the South Australian community, brands and government have an obligation to get out to rural, urban and regional areas.
This isn’t easy when popular events such as the Supercars 500, Fringe Festival and motoring events such as the Adelaide Motorsport Festival are all held in the CBD.
From Victor Harbour to the Barossa Valley, beyond and in between, Adelaide Events Co. now delivers access to remote and regional areas often overlooked in favour of a city centric strategy.
Sponsorship
The Adelaide Events Co. exclusively manages Collingrove, the 180 acre race circuit and greenfield open air venue located in the Barossa Valley
Other public events gives corporate partners the opportunity to connect with the community in a controlled and safe manner, thanks to over 90 years of community event experience.
Collingrove Exhibition Grounds & Motorsport Park
Located just one hour from the Adelaide CBD, Collingrove is nestled in the Barossa Valley, famous for its lush vineyards and world class wineries
For the automotive industry, it now offers an affordable and more accessible commercial space to showcase OEM vehicle launches, real world testing and reviews of recreational and motor vehicles, caravans, 4WD’s and other vehicles
Event Schedule
From 2026, Adelaide Events Co. will be inviting expressions of interest from local and international Event Rights Holders to operate their events at Collingrove.
2026 Schedule Is Open