Strategic Sponsorship
Adelaide Events Co. offers a multi layered and strategic approach to its event and venue assets.
From venue Naming Rights, right down to event signage, brands and government now have a strategic solution to engaging with South Australians, on the ground and online, in an affordable and effective way.
Furthermore, activations of sponsorships can be handled in-house, including digital creative, social media, photography, videography, event engagement, promotional staff, brand ambassadors, speakers, presenters and other deliverables.
Sponsorship
The Adelaide Events Co. exclusively manages Collingrove, the 180 acre race circuit and greenfield open air venue located in the Barossa Valley
Other public events gives corporate partners the opportunity to connect with the community in a controlled and safe manner, thanks to over 90 years of community event experience.
Collingrove Exhibition Grounds & Motorsport Park
Located just one hour from the Adelaide CBD, Collingrove is nestled in the Barossa Valley, famous for its lush vineyards and world class wineries
For the automotive industry, it now offers an affordable and more accessible commercial space to showcase OEM vehicle launches, real world testing and reviews of recreational and motor vehicles, caravans, 4WD’s and other vehicles
Event Schedule
From 2026, Adelaide Events Co. will be inviting expressions of interest from local and international Event Rights Holders to operate their events at Collingrove.
2026 Schedule Is Open